The PRCA MENA Awards 2026 has officially opened for entries, with the region’s communications industry invited to submit its strongest work ahead of the awards ceremony on 11 November.
Recognised as one of the region’s most credible badge of excellence across the communications industry, the Awards will once again bring together agencies, in-house teams, government entities and independent practitioners from across the Middle East and North Africa.
Based on industry feedback, this year’s programme introduces five new categories reflecting the changing needs of the industry and the growing commercial and cultural influence of communications across the region.
The new categories include Business Development Professional of the Year, Marketing Procurement Team of the Year, Best Creative Idea Campaign, Best Brand Experience Campaign and Best Sports Campaign.
The awards are now open for submissions. Key entry deadlines include:
- Early bird deadline: 15 June 2026
- Final submission: 10 August 2026
The expanded categories sit alongside a wider programme recognising strategic thinking, creativity, leadership, purpose-led work, integrated campaigns and measurable business impact.
Conrad Egbert, Head of PRCA MENA, said, “PRCA MENA Awards recognise work that genuinely moves the industry forward, whether through creativity, strategy, commercial impact or cultural relevance. The introduction of new categories reflects the broader realities of our times and the increasing importance of modern communication. We, once again, look forward to the incredible standard of submitted work from across the region that these awards are used to.”
Sarah Waddington, CEO of PRCA, added, “The PRCA MENA Awards continue to showcase the depth of talent, innovation and ambition emerging from the region. Each year, the quality of entries demonstrates the growing strategic role communications plays across business, government and society. We encourage agencies, in-house teams and practitioners from across MENA to put forward the work and individuals driving meaningful impact within the profession.”
