With Google’s announcement of removing third-party cookies by the end of 2023, the time to rethink advertising strategies is now or never. The move towards a more “cookieless” Internet may have a significant impact on online advertising. Traditionally, cookies have been a key tool for advertisers to track user activities and preferences across different websites, allowing them to deliver relevant ads to specific audiences. Without cookies, advertisers need to find alternative methods for identifying and targeting the right users.
We came to the point that changes should be done very fast. We do not have time to wait for the best solutions as the future is unclear. Should we rely on
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