DoubleVerify expands brand safety to Meta

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Digital platform DoubleVerify has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels.

Through the expansion,  will be able to authenticate campaign quality and protect their brand equity within user-generated media environment.

DV will provide measurement data for media buys on Meta across multiple devices, placements and formats.

It will measure data across Meta ad placements including Instagram Feed, Instagram Reels Ads, Facebook Feed, Facebook Reels Ads, Facebook in-stream video and Audience Network.

DoubleVerify will also use AI to identify the content that appears above and below the ads. Using these brands will be brands will be able to verify the content that appears around their ads.

“The expansion of DV’s industry-leading, AI-powered classification technology to Facebook and Instagram Feeds and Reels underscores our commitment to helping brands ensure safe and suitable ad environments across all channels,” said Mark Zagorski, CEO, DoubleVerify.

“The protection of brand reputation online is an important factor in maximising campaign performance for the global brands we serve.”

“DoubleVerify’s expansion of brand safety and suitability solutions across Facebook and Instagram is an important step forward in our ongoing efforts to foster digital transparency and trust within our advertising environments,” said Samantha Stetson, Vice President of Client Council and Industry Trades at Meta.

“Responsible marketing is a key priority at Meta – and we are delighted to expand our partnerships with this important solution.”

Advertisers will have access to measurement data and insights through the company’s analytics reporting platform to monitor the performance of their Meta ads campaigns.