The drive towards DOOH (digital-out-of-home) is only getting busier by the day.
Unlike static OOH ads, the digital sibling, which promises a more dynamic, flexible, scalable, measurement-focused, analytics-based, and a precise targeted approach is gaining traction on the tarmac.
Niall Sallam, CEO of Elevision, said, “Real-time data and content updating capabilities enable brands to act on current trends and campaign performance, further refining their campaigns to capture and retain viewer attention more effectively than traditional static ads.”
Backlite Media’s COO James Harrison said, “Out-of-home ads utilise mobile device detection, sensors, and cameras to collect precise
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