Phil Lynagh is regional managing director at Tag: MENA
“Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave new thing they stand for so vehemently is, in fact, already old school. They will continue to create environments of scam, greed and profiteering, resulting in mediocre work, as well as a disillusioned and impotent workforce.
People at the top do make change happen but more often than not it’s enforced, driven out of a people.The
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