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Anup Oommen
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Division delivers watch hours ≡ 30 years in Saudi Nissan campaign

Anup Oommen
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Division partnered with gaming content creator ShongXBong for a campaign comprising a live-stream on Kick and a follow-up YouTube video.

Nissan and Division collaborate with ShongXBong for a campaign targeting the KSA gaming community.

Nissan, in collaboration with Division and Nissan United, has revealed details of a campaign targeting the vibrant gaming community in Saudi Arabia.

The campaign marked Nissan’s inaugural venture into live-streaming and gaming platforms, specifically leveraging the popular livestreaming platform – Kick.

Abdulilah Wazni, Director – Marketing, Brand & Customer Experience for Nissan Middle East and Nissan Saudi Arabia, said, “I’m thrilled to unveil and share a glimpse into Nissan’s innovative campaign in Saudi Arabia. It�


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Tags:#DefyOrdinarybranded overlaysDivisiongaminggaming contentgaming content creatorGen Zinfluencerintegrated visualsKickKSAmillennialNissanNissan PathfinderNissan UnitedPress Start to Discover MoreSaudi ArabiaSaudi focusSaudiFocusShongXBongtest driveYouTubeYouTuber
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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