Over the last two years, the digital ecosystem has taken on a new urgency. As agencies and brands weathered the disturbances instigated by the pandemic, digitisation became integral to their responses and plans. Brands changed their process toward the digital ecosystem and realised that if they were late to implement a digital structure, they were losing immediate return.
Post-pandemic has forced brands to be prepared for an entire digital shift in dynamic markets to meet audience needs. The audience, spoiled for choice, will take convenience over loyalty.
Therefore, brands have made numerous positive changes, from the improvement of existing approaches to new ideas for product and service
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