Elie Bassil, Business Lead, Digitas on skimpflation – shrinkflation’s sneakier, meaner cousin.
Inflation’s got businesses in a pinch, and some are turning to skimpflation – shrinkflation’s sneakier, meaner cousin – by slashing service quality instead of product size. Restaurants swap in lower-quality ingredients; airlines drop perks; and banks replace staff with chatbots, hoping you won’t notice. The gamble? That you’re too distracted to realise the missing peanuts on your flight or too worn out by the hassle of switching brands.
But here’s the catch: while customers stick around out of inertia, their bas
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