Chris Solomi, Chief Digital Officer, Omnicom Media Group (OMG), shares his thoughts on what the Middle East’s marketers are getting wrong and what can be done about it.
There’s a growing issue in the Middle East’s marketing industry. It’s something we see worldwide, but here it’s particularly problematic: marketers are prioritising short-term metrics, especially digital performance, over long-term brand building.
In the rush to secure quick wins – clicks, conversions, and short-term sales – marketers are missing out on what truly drives sustainable growth.
The irony? Decades of research from the Ehrenbe
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