As we move from the third to the fourth industrial revolution, companies find themselves at a crucial crossroads when it comes to redefining their business strategies and operations.
The journey toward true digital transformation is certainly no leisurely stroll—it demands substantial investments, both in cutting-edge technology and the expertise to navigate its intricacies.
Too often, companies embark on this transformative journey with hefty budgets and little direction, only to find themselves grappling with unclear objectives and disappointing returns on investment.
The International Data Corporation forecasts a monumental $74 billion will be invested in digital transformation across the ME
Digital Essays 2023: Transformed but authentic
OMD MENA’s George Achkouty and Terry Mo explain the three transformation principles that separate success from failure
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