What seemed incomprehensible even a few weeks ago is beginning to become a little more concrete in our minds – well, as concrete as possible given the virtual, Matrix-like thing that the metaverse is.
Making our heads spin, one-by-one big brands are announcing their whole-hearted venture into the metaverse.
Most notably, Facebook just changed its name and branding to Meta in preparation to lead in immersive technologies. Microsoft just announced Microsoft Mesh, launching in 2022, which has mixed-reality capabilities and allows people in different physical locations to join shared holographic experiences. To encourage customer loyalty and demonstrate their digital creativity, McDonald�
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
