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Digital Essays 2020: The invisible disruptor, by Publicis Media Stacy Fisher

Publicis Media, head of digital transformation & innovation, Stacy Fisher looks at how marketers must transform digitally as they emerge from the Covid-19 pandemic.

By now, everyone is well aware of the unprecedented times we are living in. How overused the word ‘unprecedented’ has become. But I digress. There is no need to recap or labour over the implications Covid-19 has already had on the world and those that are yet to be seen. Rather, I’d like to focus on how you can acclimatise through the power of digital transformation. But first, let’s look back at how the year started.

2020 started off on an awkward foot. We faced countless unexpected events – there were wildfires in Australia, a Ukrainian plane crashed in Iran, and Kobe Bryant died, just to name a few. Then, the world as we knew it transformed with the flip of a switch, with t


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