The infinite data out there is already redefining how products are going to be marketed to us in the near future, says Daniel Vaczi.
The shift in the approach
Predicting consumer behaviour has never been an easy task. In the past it was based on surveys, panels, interviews, etc, which gives a vague idea of triggers, motivations and in what situation consumers purchase and use competitive products. Insights were based on sample sets of data supported by theory rather than empirical evidence. The old way of mapping consumer behaviour is becoming redundant with the birth of the digital natives who spend more time watching YouTube than TV, shop online more frequently than going to the lo
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