In years to come we will tell our grandchildren that once upon a time we had to wait,” said the Lippincott Sense Perspective. Today, connected consumers are on-demand and live completely in flow, and as for tomorrow, these expectations are set to increase tenfold. Why the need for speed? Because that is what happens when technological trends meet human needs.
The smartphone phenomenon has multithreaded the modern purchase journey; users can seamlessly find, order and shop available products whenever the moment strikes. This adopted behaviour can be seen through the rise in e-commerce, which is set to grow by 16 per cent to be worth $49bn in the UAE & Saudi Arabia by 2022, according to
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