Global brand experience firm Siegel+Gale, an Omnicom brand, has announced the appointment of Andy Humphreys as strategy director of the EMEA region.
“I’m thrilled to join a firm that embodies the power of simplicity,” says Andy. “Throughout my career, I have consistently focused on crafting brand strategies that resonate deeply on a human level.
“At Siegel+Gale, we are committed to communicating with people through a single, simple truth or insight, guiding everything we do. After all, brand is where human emotion meets business.”
Andy holds more than 12 years of experience in creating brand strategies and narratives across various sectors—including technology, financial services, energy, professional services, pharmaceuticals and media.
In his previous roles, he has collaborated with global brands such as HSBC, Shell, Aramco, Moderna, Qatar Foundation and Rolls-Royce.
Andy’s primary focus as strategy director will be delivering client results by using brand and business strategies to guide transformation and success.
“Our work is measured not just by awards but by how it impacts our clients’ businesses—be it for growth achieved from transformation, building trust or change. In the Middle East, particularly, there are tremendous opportunities to leverage brand strategies for economic and societal impact,” said, Andy.
In addressing client challenges, Andy emphasizes the importance of a unified approach to brand and business strategies: “Brands are tools to achieve business metrics, and as companies transform, their brand should align with the internal culture to support this change.”
In light of Andy’s appointment, Siegel+Gale EMEA President, Philip Davies, said, “We’re delighted to have Andy join us. He brings significant strategic prowess and tremendous experience to our already stellar team in Dubai. And, being a Scot and a sailor, not an inconsiderable quotient of invention, innovation and that indefatigable spirit, always prevalent north of the border, which will stand him in good stead in the region.”
