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Digital Essay: Start saying NO by Jinane Halimeh, client services director of DMN Advertising

by Jinane Halimeh, client services director of DMN Advertising

Whenever anybody says 2020, there’s just something about it that makes it feel like it’s still a ways away. Doesn’t it feel like 2020 when The Jetsons is supposed to take place; a utopian future where sci-fi is reality? Whether you feel the same way or not, at the breakneck speed that technology is evolving, it really just might happen. The truth is, it’s a lot closer than we give it credit for. With the fast-paced nature of the world, marketers have always had to think X amount of steps ahead. With all the new technology sprouting up, the ability to be able to look at a trend, anticipate where it’s going, manoeuver, and be in the right place at the right time is becoming easier. But a


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