Each year Dentsu Creative surveys hundreds of CMOs around the world in order to understand what they are thinking about brands, businesses and creativity in communications.
The results shows a sense of empowerment. Marketers are turning to creativity and technology to tackle a series of challenges, from climate change to economic upheaval to geopolitical instability and polarisation
Yet amidst all these questions, CMOs number one concern is knowing and owning their customer in a world where it has never been more challenging or rewarding.
Patricia McDonald, Dentsu Creative’s Chief Strategy Officer, said: “To own the audience, we need to connect in the sp
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