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Campaign Middle East
العربية
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Anup Oommen
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Cue the music and let them dance: Marketers discuss DEI

Anup Oommen
posted on

Key leaders across brands and agencies discuss the profitability – and the cost – of diversity, equity and inclusion, calling for a collaborative approach to creating the right culture, addressing unconscious bias, and enabling conscious inclusion.

The Middle East brand, marketing, creative, advertising, PR and comms industry has made commendable progress in terms of ‘diversity’ within DEI – with more gender representation in boardrooms, on executive committees, at various levels of management, and across cubicles and desks within offices.

However, when we dig deeper, many women in leadership positions and within the workforce have demanded more of the ‘equity’ and ‘inclusion’ of DEI – whether that’s in pay structures, or trust placed on them to handle important projects, or giving them a voice – involving them in decision-making – rather than merely offering them a seat at the table.

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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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