With brands retreating from planned marketing campaigns as financial belts have been tightened, or in many cases frozen completely, many feel that a ‘disconnection with customers’ has proven to be the primary obstacle to business recovery.
Crowd, a global creative and performance media agency ,and FSM Brand Communications, an independent communications agency, have launched the #StopDistancingYourself campaign, helping brands reconnect with their customers after the last six months of marketing inactivity. Crowd and FSM interviewed clients across the Middle East, Europe and North America about the current pressures and concerns impacting their businesses and how these can be addre
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