Alistair Burton, Country Manager MEA at Criteo
Advertising technology company Criteo, has released its research on online consumer spending during the month of Ramadan. The surge in eCommerce purchases is expected to rise further during Ramadan as Muslims head online to prepare for the Holy Month.
A general uplift in online sales started around late February and significantly jumped mid-March. Categories that saw a massive increase in sales amidst the coronavirus crisis since March expectedly include protective gear, fitness, games, outdoor equipment, food, and video games consoles.
According to Criteo data, categ
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Tags:Covid-19
