Homegrown agency Créo has become the latest newcomer to Dubai’s performance marketing landscape.
Co-founded by industry veterans Anisha Sagar, who takes the helm as CEO, Khaled Ahmed, and Jigar Sagar, Créo has already assembled a team of more than 50 skilled marketing professionals.
With a focus on innovative, data-driven strategies, the agency is combining the latest technologies, hyper-personalisation, and creative media development to exceed client expectations.
The performance marketing agency ‘holistic approach to marketing’ aims to blend data-driven insights with creative content that truly connects.
Spearheading the agency’s strategic direction is Zain Mir, Head of Performance Marketing. With more than seven years of experience in digital marketing and a track record of working with 80+ clients, Zain brings a wealth of knowledge to the table. His expertise covers data analysis, digital strategy, optimisation, and paid advertising.
“Our vision is to create high-impact, measurable results for our clients by utilising data to make smarter, faster decisions,” Zain Mir told Campaign Middle East. “By focusing on precision and personalisation, we empower brands to connect more deeply with their audiences and drive sustainable growth.”
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Marketing solutions tailored to client needs
As an agency that thrives on innovation, créo offers a full suite of services, including:
- Data-driven media buying and planning: Leveraging deep data insights to optimise campaigns across search, social, and programmatic advertising.
- Creative content development: Crafting visually engaging and emotionally resonant content that aligns with brand goals.
- Hyper-personalisation: Using machine learning and big data to create tailored customer experiences, driving higher conversion rates and customer loyalty.
- Performance measurement and optimisation: Continuously tracking performance metrics to ensure campaigns are aligned with business objectives and yield the highest possible ROI.
In conversation with Campaign Middle East, Anisha Sagar, CEO of Créo, emphasised the agency’s commitment to advancing marketing possibilities through the strategic use of technology and data.
“As the CEO of one of the UAE’s leading growth partners in strategic marketing, I lead a team that excels in shaping business models across business model landscapes,” said Anisha Sagar.
“By integrating brand insights, trend research, and market analysis, we craft impactful experiences for brands and help them thrive in a rapidly evolving market. Our goal is to empower businesses with innovative marketing solutions that deliver measurable results,” she added.
‘To transform brands and achieve meaningful outcomes’
Créo has quickly made a name for itself in performance marketing, with award-winning campaigns that have driven significant growth for clients across e-commerce, retail, healthcare, and corporate services.
The agency’s personalised approach has helped it form strong partnerships with brands seeking to expand their marketing reach.
Khaled Ahmed, a member of the Board of Directors, is a seasoned strategist and business innovator with over 20 years of experience working with multinational corporations. His expertise spans economic cluster development, strategic planning, and free zone business strategy.
He has played key roles in developing zones with valuations exceeding $4bn and has been instrumental in advancing institutional capacity development through corporate programs and innovation hubs.
“We believe in the power of performance marketing to transform brands and achieve meaningful outcomes,” said Khaled Ahmed. “Our goal is to provide businesses with the tools they need to grow and thrive in today’s competitive landscape.”
Jigar Sagar, also a member of the Board of Directors, is a visionary entrepreneur and strategic government advisor who has been at the forefront of the UAE’s digital transformation for over 15 years.
With a background in finance and strategy, he has founded and scaled multiple ventures with a combined valuation exceeding USD 350 million.
Jigar has been a key architect in shaping UAE’s digital ecosystem, playing a pivotal role in public-private partnerships, digital government services, and the successful establishment of more than 25,000 companies.
“Dubai’s business landscape is evolving rapidly, and we’re here to help businesses navigate this transformation through smart, innovative marketing strategies,” said Jigar Sagar. “Our mission is to help businesses realise their full potential, and we’re thrilled to be part of their growth journey.”
Créo committed to client success
At the core of Créo’s philosophy is a dedication to long-term client success.
Through its ability to integrate marketing, strategy, and creative development, the agency aims to ensure that every campaign is uniquely tailored to meet the client’s business goals.
With an emphasis on continuous optimisation and data-backed decision-making, Créo aims to set a new standard for performance marketing in the region.
