Creative and media have equal shares in yielding a successful advertising campaign. Focusing on the creative aspects first, there are 5 key elements crucial to building powerful brand associations in consumers’ minds:
1 Be relevant to real life
Embrace the new way of life, as consumers seek brands that listen to and fulfil their needs, strengthening their sense of connection to the brand. So, adopt the new Ramadan norms in your communication, from visualising what the various parts of the ‘new Ramadan day’ look like for consumers, to focusing on the new priorities of the context. Zain did this well over Ramadan 2021, reflecting vignettes of the new reality while tapping into
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
