Cihan Sel, Executive Director of Marketing and Communications, OMNIYAT.After more than two decades in marketing, my compass has always pointed toward one principle: create value before extracting it. That mindset has shaped a career crossing industries, countries, and audiences … from the intimacy of family business to the spectacle of global sports, from the precision of tech campaigns to the intricacies of niche markets.
This is not a story about one role or one market but how a marketer adapts without losing their identity, how you protect what makes you distinctive in a world obsessed with speed, and why the things that endure are often the ones you can’t measure on a dashboard.
The scent of legacy
My first lessons came from my family’s niche perfu
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