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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Campaign Retail & Commerce Media Briefing: Maximising agentic AI, closed-loop outcomes & creator-led commerce

Kiran Haslam, Global Marketer on marketing in Saudi Arabia

Saudi Report 2026: Why we must rehumanise marketing

Bold bets: Marketers and industry leaders share focus areas for 2026

Michal Divon, Founder, Built. UAE

The year ahead for measurement that matters

Akshaya Singh Sikand, Head of Marketing, Cadillac Middle East

Podcast: Cadillac’s Akshaya Sikand reveals the success of revving from the roots of a robust brand

Zaid Sweidan, Senior Performance Manager, Boopin on success metrics

Digital Essays 2025: Remodelling the metrics of success

Organisational alignment for long-term brand growth

Engy Noureldin, Lead Strategist, Kijamii on strategy led by humans in marketing

Beyond personas: Why real strategy starts with human truths

TOP ROW, from left: Sachinn J Laala, Chief Executive Officer, Liquid Havas Market; Chris Bishop, Ecommerce Director, SQUATWOLF; Siham Arif, Associate Director - Ecommerce MENA, WPP Media; Kareem Al Saady, Regional Director – Retail Media and Retail Partnerships, talabat; and V. Nandakumar, Director – Marketing and Communications, Lulu Group International. BOTTOM ROW, from left: Waseem Afzal, Founder and CEO of Platformance; Gagandeep Singh, Head of Analytics & Machine Learning, StarzOn and Head of enfuse, e&life; Krinio Christaras, Head of Consumer Experience MENAP, Mondelez International; Rajesh Verma, General Manager – Middle East, Epsilon; and Subhan S. Ahmad, Senior Marketing, Growth and Digital Consultant.

Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’

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THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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