Create has partnered once again with the Committee to manage the social media strategy and content for the UAE’s 53rd Eid Al Etihad celebrations, marking the fourth consecutive year of collaboration.
Create’s ongoing partnership with the Organising Committee began with the Year of 50, and has since gone on to manage the social media and event coverage for the Nation’s ensuing 51st, 52nd and 53rd celebrations.
For this year’s Eid Al Etihad 53, Create managed content development, community management and paid media across platforms including Instagram, TikTok, YouTube and Facebook.
A key highlight was the live-streaming of the Eid Al Etihad celebrations on December 2, allowing audiences to engage with the event in real-time, during which Create. provided both comprehensive digital and on-the-ground support.
Mariam Al Mereikhi, Strategy Consultant, 53 Eid Al Etihad Committee and CEO, Astrocloud Studios said, “Our collaboration with Create for Eid Al Etihad has been an incredible journey over the past four years. Together, we’ve not only celebrated the rich heritage and unity of the UAE but also taken meaningful strides in engaging everyone who calls the UAE home with sustainable practices through impactful social media campaigns. This partnership is a testament to the power of creativity and strategy in driving awareness and fostering a more sustainable future for our nation.”
The campaign focused on themes of hope, unity, and progress, celebrating the UAE’s values of respect, sustainability, and innovation.
The Eid Al Etihad 53 show reflected the nation’s remarkable journey from its founding to its present achievements, inspiring viewers with a vision of the future.
“Working closely with the Eid Al Etihad Leadership team for the last 3 years has been an extraordinary honor. Together, we’ve crafted meaningful social content for the Eid Al Etihad page, and I am incredibly proud of our team’s dedication,” said Vanessa Miranda, Business Director at Create.
“More than 15 of our talented team members came together to deliver exceptional social coverage, live streaming, and paid media support over the course of this year’s event. Leading the nation during such a significant event has been a true testament to the resilience and commitment of our team here at Create,” Miranda concluded.
