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Create Group – Digital Agency of the Year: The age of insight-driven creatives

At Campaign Middle East’s first Agency of the Year awards, Create Group took home the award for Digital Agency of the year.

We had a chat with Tom Otton, CEO of Create Group about the strategic importance of digital touchpoints.

Tell us about your journey to the award.

Over the last two years, we have focused on sharpening our integrated offering while pulling on a decade of delivery experience in content, social, web and data. In doing so, we refocused on our core strength of effectively bridging strategy and delivery at scale for global brands and government clients. Our foundational value of putting our team first has never been tested more than it has over the past three years


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