Influencer marketing platform DRIM has partnered with Continuum, a media representative firm in the Middle East.
This partnership aims to provide the services of DRIM’s performance-based platform, powered by Machine learning and deep analytics, to serve brands and businesses in the Middle East and North Africa region.
As an influencer marketing platform, DRIM provides performance marketing campaigns on a pay-per-action model. The platform also provides management of influencer marketing campaigns, while allowing brands to measure the impact of their influencer marketing initiatives and return on investment.
Drim has previously collaborated with brands like Domino’s, McDonalds, AliExpress and Amazon globally.
In the region, it has partnered with e-retailer brands like Noon and has projects in pipeline with Namshi and NowNow.
Nayeem Siddiqui, Commercial Director of Continuum Media said, “Our partnership with DRIM, allows us to strengthen our performance led offerings thereby helping brands drive more guaranteed revenue by purely working on performance basis through influencers.
“With one of our biggest projects working with NOON, we have several other projects like Namshi and NowNow in the pipeline. DRIM is set to cement its presence in the Middle East and make a difference in the influencer marketing space with its unique model where brands only pay for the results they get.”
“We are delighted about our partnership with Continuum Media to serve the MENA region. We look forward to making our influencer marketing campaigns for MENA a success by ensuring our winning formula is tailored to suit the culture and tastes of the audience in this region,” said, Yulia Aslamova, Head of Asia at DRIM, about the company’s entry into MENA and vision for future growth in the region.
DRIM aims to work with direct to consumer brands in the region, targeting segments like foodtech, BSFI (banking, financial services and insurance), FMCG ( fast moving consumer goods), fashion, beauty, e-commerce and fitness.
