As the Covid-19 global pandemic forced people to stay indoors, shops and malls to close and life as we know it to come to a standstill, consumers took to the web to shop for daily essentials, work-from-home equipment, technology and gadgets, home improvement tools, and everything else in between. Across the world, technology brands started interacting with their users more through online campaigns and activities.
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Global smartphone company, OPPO was scheduled to deliver two major launches, Reno3 and Find X2 in Q2 of 2020, both important drivers of success for the region. The company had to adapt overnight and pivot to new channels very quickly as there was only a s
