In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.
Our responsibility as a leading PR agency is to understand and adapt to the unprecedented challenges. This means our client solutions in the PR space must be innovative and showcase our strategic thinking and implementation of out of the box ideas to effectively eng
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