After only being in the region for five months, I’ve been getting involved in strategic marketing transformation initiatives for a number of clients and the same question keeps coming up time and time again: how do we use technology to create stronger, more relevant, integrated and connected experiences for our consumers?
Sometimes we are scared of what is happening around us and are unable to grasp how or what we should do with this super-cool new wave of technology that is supposed to change our lives. Why? Because we sometimes have a habit of underestimating the long term and overestimating the short term in terms of technology. Periscope in 2015 was the new shiny toy in the social media
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