Miral, a leading creator of immersive destinations and experiences in Abu Dhabi, has launched a human-centric campaign titled Campaign Joy, which aims to foster deeper connections with visitors, members of the community and Miral’s key partners through the powerful emotion of joy.
Campaign Joy is being rolled out through an integrated marketing and communications approach, starting with social and digital, followed by out of home (OOH) advertising, radio, publications and community-focused activities and events primarily in the UAE.
The campaign was executed in partnership with creative agency Truant, social media agency Digital Farm, media agency Initiative, production house Filmworks wi
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