Ramadan 2025 promises to be an important period for shoppers and brands, offering opportunities for meaningful connections, community gatherings, and religious commitments. As Ramadan observers prepare for fasting and celebration post the 30-day period, they gravitate towards trusted channels that can meet their evolving expectations for convenient services.
This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles that emerge during Ramadan, the journey of new product discoveries, the motivations driving shopping behaviours, and how brands can develop messaging to craft impactful marketing camp
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