The streaming service, stc tv has announced a partnership with LiveLike, a provider of audience engagement technology.
Through this partnership, advanced gamification technology will be built into the stc tv platform, enhancing viewers’ engagement by introducing a range of interactive features to the platform, such as a rewards system, watch parties, and leaderboards.
LiveLike’s technology is designed to attract younger audiences through personalised features that engage users and boost loyalty. This digital environment creates opportunities for deeper engagement and new revenue streams, which will play a key role in shaping the future of content consumption across the region.
Through collaboration, stc tv aims to build on its mission to deliver digital entertainment with state-of-the-art user experiences. By adapting to the evolving preferences of its viewers, the streaming service intends to drive growth and further establish itself in the streaming industry.
Miheer Walavalkar, CEO at LiveLike said: “We’re proud to partner with stc tv to introduce new ways for viewers to engage with their favorite content. This collaboration is a great example of how technology can transform streaming into something more personal and exciting. We’re looking forward to seeing how stc tv’s audience embraces these features and the value they bring to their experience”
