By Osama Sherif – Senior Consumer Communications Manager, talabat
It goes without saying that collectively we are going through one of the most challenging years in our lifetimes. As we continue to navigate through our current Covid-19 situation, and then the path to economic and social normalcy, the truth of the matter is that our journey will reshape the future of organisations worldwide – including how we talk with our audiences.
Pre-Covid, communicating with empathy was never off the table, as we sought to stay relevant and genuine with our audiences. However, at a time where a huge global shift in activities became purpose-led instead of profit-led, communicating with empat
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