The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and The Trade Desk today announced the successful results of a pioneering campaign in China in Q4 2019. The campaign, which was run by The Trade Desk in partnership with Publicis Media’s Spark Foundry agency, drove digital engagements from travel Chinese audiences to DCT Abu Dhabi’s China website, where users could engage with interactive content featuring well-known Chinese celebrity, Xiao Zhan.
Publicis said this success makes DCT Abu Dhabi the first tourism board in the MENA region to run a successful programmatic premium video brand campaign in China simultaneously on Baidu, Tencent and Alibaba. The bespoke DSP techno
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