Omar Qirem is CEO of Edelman Middle East
Fifteen years ago, Thomas Friedman’s book The World is Flat changed how we viewed the global economy, shifting from traditional centres of economic growth to an interconnected ecosystem, that together pushes the wheels of global trade forward. The advancements of digital technologies have only led to further economic integration. As a result of this, business challenges in Shenzhen can directly affect companies headquartered in California.
This is being played out right now with the Covid-19 virus. As events continue to unfold, less prepared communications departments will
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