by Emmet McGonagle
Coca-Cola has enlisted spoken-word artist George the Poet for a campaign marking the cultural significance of the coronavirus pandemic, after the brand paused marketing spend in April as lockdown measures were enforced around the world.
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
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The film begins by showing a series of key workers such as a supermarket employee and a teacher. It then moves on to
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