The UK’s leading publisher, Daily Mail and General Trust (DMGT), has appointed The MediaVantage, Dubai, as its sales representative in the Middle East. This move further strengthens The MediaVantage’s position in international markets, while adding yet another of the world’s largest media groups, Mail Metro Media, to the company’s portfolio.
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“We’re pleased and excited to add another one of the world’s largest media groups, Mail Metro Media, to our portfolio”, says Dan Qayyum, Commercial Director at The MediaVantage. “MailOnline has the largest reach of any news site in the world, including 18million pageviews from just the UAE. Together, Daily Mail, The Mail on Sunday, Metro, i, MailOnline, metro.co.uk and inews.co.uk reach more than 24million people worldwide daily. In the UK alone, its brands reach over 10million people daily. Mail Metro Media provides a plethora of exciting advertising opportunities for advertisers of all budgets, from its hugely popular and wide-reaching print papers to premium and bespoke performance campaigns across the digital network”, he added.
Director of International Sales, Jim Swarbrick says “Here at Mail Metro Media, the commercial arm of DMGT, we are keen to work with international partners who are best placed to promote our business in key markets across the world. We believe the Middle East is a region with huge potential and are delighted to announce our partnership with The MediaVantage to represent our commercial interests there. With 10million highly engaged readers every day in the UK, alongside MailOnline’s enormous global reach, clients and agencies in the Middle East will now become even more aware of the power of our advertising solutions, suite of products and brands. Businesses can now speak directly with The MediaVantage if they’re looking to increase sales or launch new products and services into the UK marketplace. Digitally, MailOnline simultaneously delivers a brand safe opportunity to reach like-minded consumers across multiple markets. For example, In MENA we have 7.1million unique users alone! Mail Metro Media couldn’t hope for a better partner in the region to be starting this international journey with.”
Mail Metro Media titles are a household name in the country and reflect the pulse of the British society. Its partnership with MediaVantage puts in place a concerted effort to connect brands and consumers from the two regions, offering far-reaching benefits for both. For brands in particular, this presents an opportunity to truly integrate into the lives of the English consumer.