Coca-Cola has unveiled its latest campaign in Saudi Arabia, Emoji Coke, designed to resonate with Gen Z by reimagining the soda cup emoji. The campaign takes inspiration from the question, “What’s actually inside the red and white soda cup emoji?” and positions Coca-Cola as the answer.
At the heart of the activation is a custom microsite (CokeURL.com/Emoji), available exclusively in Saudi Arabia. Participants could combine the soda cup emoji with food emojis to create virtual meal combos. In return, they unlocked exclusive vouchers redeemable at Coca-Cola’s food and entertainment partners and had the chance to claim a limited-edition “Emoji Coke” cup featuring Coca-Cola branding.
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