According to the latest advertising forecast produced by Zenith – a leading global media agency that forms part of Publicis Media – global ad expenditure is set to grow about 4.7 per cent in 2019, reaching US$623bn by the end of the year. While this is expected to slow down in the coming years due to global economic challenges, South Asian countries – specifically China – are still seeing impressive growth.
According to Zenith’s report, China is the world’s second most important advertising market in terms of size, coming in after the USA, which saw $217.97bn in ad spend in 2018, a figure that’s set to reach $250.04bn by 2021. China’s ad spend was $85.24bn in 2018 an
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