Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi for a social media campaign, as part of its aim to to spark meaningful change on International Women’s Day 2025.
The campaign, which blends Arabic poetry with artistic storytelling, was brought to life by Commonwealth McCann, which handled creative and production; Carat, which handled digital and media; and Weber Shandwick, which handled PR and influencer management.
It shows the first Arab woman to compete in Formula 4 driving the Corvette E-Ray as a symbol of progress, performance and power, drawing parallels between the brand values, driving and the journey of women breaking barriers.
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