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posted on Mar. 13, 2025 at 3:00 pmMar 13, 2025

Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign

posted on Mar. 13, 2025 at 3:00 pmMar 13, 2025

The Chevrolet campaign was brought to life by Commonwealth//McCann, which handled creative and production; Carat, which handled digital and media; and Weber Shandwick, which handled PR and influencer management.

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi for a social media campaign, as part of its aim to to spark meaningful change on International Women’s Day 2025.

The campaign, which blends Arabic poetry with artistic storytelling, was brought to life by Commonwealth McCann, which handled creative and production; Carat, which handled digital and media; and Weber Shandwick, which handled PR and influencer management.

It shows the first Arab woman to compete in Formula 4 driving the Corvette E-Ray as a symbol of progress, performance and power, drawing parallels between the brand values, driving and the journey of women breaking barriers.

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Tags:Amna Al Qubaisi Carat Chevrolet Arabia Commonwealth McCann Corvette E-Ray creative agency Emirati racing driver Formula 4 International Women’s Day IWD 2025 Production House social media campaign Weber Shandwick

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.