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Video

IKEA marks milestones with ‘Supporting First Steps’ campaign

ItsHerWay launches campaign to spark policy change on miscarriage leave in UAE

Ford champions strength and adventure in latest F-150 campaign

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Coca-cola takeovers emojis to target Saudi Gen Z

STC shifts narrative around the Saudi lost generation

Nissan Patrol campaign makes a callback to its heritage

e& reveals new brand positioning with star studded-campaign

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THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Editors' Picks Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humorous approach for Kuwaiti Ya Hala Festival garners 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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