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YouTube

youtube turns 20

YouTube turns 20 and reveals insights on MENA’s creator economy growth

Javid Aslanov, Connected TV

Capitalising on Ramadan’s digital shift towards Connected TV

The Annual: YouTube’s Top 10 lists for 2024

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

YouTube MENA rallies to support 500 aspiring female creators

Hisense goes ‘Beyond Glory’ with UEFA Euro 2024 campaign

Conscious Media partners with Greenbids to help reduce carbon impact

Riyadh Season goes big with promo video for historic boxing match in Saudi Arabia

YouTube announces new podcast series focusing on Saudi youth

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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