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Tiktok

Black Friday: Ready, Set, Splurge!

TikTok enhances mental wellbeing resources in honour of world suicide prevention month

On Black Friday, TikTok For Business leads the way to humanizing digital commerce

How can advertisers optimize discovery this Black Friday? By Redseer’s Sandeep Ganediwalla

The TikTok Creative Digest: Combining the region’s love for football and creativity for a winning formula

Relevance is the new reach, by TikTok

Back-to-School 2021: Top insights to win your audience on TikTok in MENA

TikTok continues efforts towards family safety with new campaign and a suite of features

Dubai Chamber and TikTok help over 280 start-ups and SMEs strengthen their digital growth strategies goals

THE WORK

CoinMENA

CoinMENA raises brand awareness with ‘Your Future, Your Choice’

Unsolicited Advice QNB campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

QNB banks on Ahmed Helmy humour to spotlight unsolicited financial advice

Al-Futtaim IKEA Memac Ogilvy A Lifetime of Love campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 24, 2025

Al-Futtaim IKEA campaign shows love that stands the test of time

New Balance Ramadan

Brands Creative Featured News The WorkFeb 20, 2025

Shantelle Nagarajan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

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