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Evan Spiegel, CEO, Snap

Snap reveals platform makeover, new AR Lens Studio, GenAI Suite

Matt Hogle, Vice President of SMB, Pinterest

Brand safety, intent, full funnel approach in focus at Pinterest Advertiser Summit

Magnitude Creative Content Masters creator programme

Magnitude Creative to launch ‘Content Masters’ programme

Lavazza

Lavazza shares brand impact of DFW sponsorship campaign

Hrmny wins Five Guys UAE Account

Hrmny creative marketing agency wins Five Guys UAE pitch

From left, Kassandra Panagiotopoulos, Head of Strategy, The Romans and Bana Khalaf, Communications Manager, MENAP, Binance.

The Romans wins MENA PR brief for Binance

CIB VISA Egypt Leo Burnett Sherif Mounir

Visa, CIB campaign calms the ‘madness of overthinking’

Sobha Academy

Sobha Realty, Arsenal Women campaign for female education

X Twitter ad spend

Marketers leave ‘Twitter’ in the corner as X ad spends plummet

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THE WORK

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

J1 Beach

Advertising Creative Digital Featured Marketing Social Media The WorkJan 24, 2025

J1 Beach, OUI spotlight ‘Spirit of the Riviera’ in latest campaign

snore in-snore coupons score Sleepzone Impact BBDO Impact Proximity AdPro&

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 24, 2025

Loud snore = large discounts in Sleepzone ‘In-$nore Coupon’ campaign

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