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- Appointments
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AOTYME2025
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Social Media

Publicist Inc. reveals Ramadan ad trends, audience insights, cultural conversations

macro-influencer

Digital marketing agency Reach announces latest macro-influencer signing

The Guardians of Social Media UAE

UAE, Vienna agencies join forces to launch The Guardians of Social Media UAE

Melis Ertem, CEO of MMA MEA on influencers and trust

Influencers in 2025: Building trust in a digital world

UNHCR Campaign

UNHCR Ramadan campaign sparks humanity, collective action to change lives

UN Women Impact BBDO InkVisible campaign

InkVisible campaign in Pakistan raises Parliament support for women’s protection

Sunsilk TikTok campaign with Rana AlKhodari

Sunsilk, Rana Al Khodari collab for a fun, eight-part Ramadan TikTok series

Arshad Zaheer, CEO and Senior Partner at YAAP Digital on influencer marketing

Influencer marketing insights from 50 CMOs and influencers

Pablosky Ramadan campaign

Pablosky Ramadan campaign chooses Arab community over heavy ad spends

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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