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Flying Taxi Bring Your Impossible UAE campaign London

UAE flying taxi makes a ‘bold statement’ amid London’s black cab queue

Unlock your brand’s potential with shoppable content

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Volvo UAE Memac Ogilvy safe space

Volvo UAE offers a ‘go-to safe space’ in World Mental Health Day campaign

Majed Al Suwaidi, Senior Vice President of Dubai Media City at TECOM Group PJSC discusses AI

AI is transforming how – not what – content is created

Ana Gixhari, Influencer Marketing Manager, starfish on AI virtual influencers

Are AI influencers recreating influencer marketing in their image?

Levi's Beyoncé campaign

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

adidas

Adidas collabs with Saudi influencers to champion female empowerment

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THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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