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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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AOTYME2026
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Social Media

Call for listings in Campaign’s Gaming, Social Media and Influencer Marketing Guide 2025

From left, Hussein Freijeh, General Manager of Snap Inc, and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the GCO and Chairman of the Permanent Web Summit Organising Commitee sign an MoU for the Augmented Reality AR Academy

Snap Inc inks MoU with Qatar’s GCO to launch AR Academy for the MENA region

Land Rover Hypermedia The Royals campaign

JLR’s Defender launches DOOH campaign on Hypermedia’s The Royals

Super Bowl Ads

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Socialeyez Salam Telecom

Socialeyez reveals first client in Saudi Arabia with Salam Telecom win

jakethomas

Creators, connections, content and commonality

Mohammed Tayem, Founder and CEO, Entourage

Entourage wins Aramco stadium branding and communications pitch

FNP.ae

FNP.ae lights up billboards in the UAE for the season of love

Capturing the Gulf: Reviewing the post-TikTok strategic push by Instagram

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THE WORK

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

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