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- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
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- News
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- Special Features
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AOTYME2026
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Social Media

TikTok Ad

TikTok Ad Awards 2025: GCC winners revealed

TikTok creators in MENA build community and shape culture, showing how discovery drives meaningful influence on the platform.

Understanding the creator ecosystem and meaningful influence

Amazon Creators Foundry

Creators HQ, Amazon Ads to launch Amazon Creators Foundry

How Bath & Body Works turned fragrance into a Gen Z experience at e& MOTB

Pinterest has released Pinterest Predicts, its annual trend report, which aims to provide consumers and advertisers a first look at the trends for 2026.

The Annual: Pinterest predicts for 2026

YouTube’s 20th anniversary end-of-year lists capture MENA’s pulse as it launches its new YouTube Recap feature.

The Annual: Top 10 YouTube lists for 2025

Black Ops 7

Activision launches Call of Duty: Black Ops 7 in Saudi Arabia with influencer showdown

Campaign Middle East rounds up the latest platofrm updates on social media and content and streaming platforms from December.

The platform updates you need to know from December

A TikTok, NewtonX report finds advertisers expect AI to drive growth, but few have fully integrated it into their operations.

TikTok-NewtonX report finds gap in advertisers’ AI ambitions

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THE WORK

The Displaced Edition

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Audi Q3 design C2 Comms campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

McDonald's Jujutsu Kaisen

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Featured Marketing News The WorkJul 14, 2026

Saudia Airlines launches first advertising campaign on Pinterest

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJul 14, 2026

Dubai’s World Sports Advertising delivers OOH campaign for SAP

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