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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
Events
Directory
Podcast
AOTYME2026
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Predictions

Zainah Yassin, Senior Partnerships Manager, Vamp Middle East

The year ahead for influencer marketing

Eddy Rizk, Founder and Chief Executive Officer, BIG KAHUNA FILMS

The year ahead for content production

Ahmed Itani, Founder and Chief Advisor, Cicero & Bernay on brands

The year ahead for integrated advisory

Fiona Black, Managing Director, Carat MENA

The year ahead for technology with empathy

It is the persistent perception that independent agencies lack a sufficient volume of ‘relevant’ case studies, writes Raksha Khimji.

The year ahead for trust and transparency

Even as large agency networks and these platform behemoths face off, there will be a further rebalancing of power, says Sunil John.

The year ahead for integrated communications

The year ahead for social media

The year ahead for strategy reclaiming depth

leadership more

The year ahead for educational marketing

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THE WORK

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

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