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- Appointments
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AOTYME2025
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PR

Agency of the Year Middle East reveals additions to 2025 jury

Alexander M. Wegner, Vice President, Head of Middle East, Crestview

Crestview appoints Vice President, Head of Middle East, expanding Gulf presence

Baker Tilly UAE picks Catch Communications for PR

PRCA MENA launches its workplace mental health survey 2025

Geography

Geography categories for Agency of The Year Middle East 2025 explained

PR influence

The future of influence: Where PR, community, and credibility converge

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa on AI corporate reputation

AI in corporate affairs: Reputation at the speed of conflict

virality

Why authenticity beats virality as the new communications currency

Edelman UAE

Edelman UAE makes key leadership appointments

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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